Lego: Rebuild the World

Logo reveal sequences for the brand LEGO. The concept is about Rebuilding the world; we must rebuild ourselves. Rebuild the world means breaking all the old-fashioned, outdated beliefs about each individual, and embracing true, authentic identity. Let go of the stereotypes about oneself, regardless of gender, race, or age, and appreciate one's uniqueness. This is about an individual who rebuilds her inner world and embraces and releases her "true self."

The sequence begins with a close-up shot of our main character closing her eyes and her hair flowing with plants on it. The magic continues into the next scene, where the flowing “hair” leads us. A stag jumps in and runs rapidly on and alongside the strands. Eventually, the stag leaps into the dark, starry sky, followed by the magical strips with LEGO's title illuminating.

Software: Photoshop

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Journey to self-awakening

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Dazai Osamu